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Johnny Walker Blue Label is the First “Smart” Bottle

April 5, 2015 By elliott

Johnny Walker Blue Label is the First “Smart” Bottle

Diageo and Thinfilm have created an NFC (Near Field Communication) thin label that supplies information when in contact with a smartphone or NFC reader. This allows the manufacturer to see where in the supply line the specific bottle is and allows consumers to receive promotional offers & cocktail recipes when they scan the label. The smart label … [Read more...]

Filed Under: Blog

New Generation Choice of Craft Brew Slows Growth in Wine

April 5, 2015 By elliott

New Generation Choice of Craft Brew Slows Growth in Wine

Recent numbers from Yountsville, CA by Wine Opinions report a continued decline in wine consumption, with less than one percent growth this year, the lowest it has been since 1993. Market research attributes the decline to economic troubles and the millennial male preference for craft brew and spirits. Let's take a quick look at the current … [Read more...]

Filed Under: Blog

Bargetto & Chaucers Mead sites launched!

November 21, 2014 By jordan

Bargetto & Chaucers Mead sites launched!

We are very exited to have launched the new websites for Bargetto, La Vita and Chaucers Mead. Great wines and great folks. Bargetto needed website overhaul to bring them to current standards and to integrate into an existing shopping cart solution. We worked closely with them to come up with a totally custom design and experience that works … [Read more...]

Filed Under: Blog

UKeg by Growler Werks

October 26, 2014 By jordan

UKeg by Growler Werks

With the significant rise of the micro breweries over the last decade, growlers are becoming the new way to go.  In the past you had to go to a market to get decent beer, but now you are able to go to a local micro brewery and enjoy a pint.  The issue is if you want to take that beer home with you. Bottling beer is an expensive and time … [Read more...]

Filed Under: Blog

Ozz the techno mixologist

September 30, 2014 By carson

Ozz the techno mixologist

Saw this today - Ozz is launching their Kickstarter campaign to fund their high tech mixing container that will use technology to help you mix the perfect cocktail. Looks cool if it can be executed correctly... Check out their Kickstarter campaign. Your thoughts? -Team Prohibition … [Read more...]

Filed Under: Blog

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The Rise of the digitally-influenced shopper

digital marketing percent infograph

2009 32%

2019 digital purchases

2019 79%

% of purchases influenced by digital marketing

*Sources: Forrester, Morgan Stanley, US Census, eMarketer

Adult males who prefer beer

beer preference 1992

1992

beer preference 2013

2013

71% of young males preferred beer in 1992, 41% do so today.*

*Source: Brookings Institute, Gallup, Beer Marketer’s Insights

wine tweets

7,000 wine tweets a day.*

*Source: WineBusiness 11/18/13

wine drinkers use facebook
90% of Wine Drinkers

Use Facebook 6.2 hours per week.

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