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Johnny Walker Blue Label is the First “Smart” Bottle

April 5, 2015 By elliott

Johnny Walker Blue Label is the First “Smart” Bottle

Diageo and Thinfilm have created an NFC (Near Field Communication) thin label that supplies information when in contact with a smartphone or NFC reader. This allows the manufacturer to see where in the supply line the specific bottle is and allows consumers to receive promotional offers & cocktail recipes when they scan the label. The smart label … [Read more...]

Filed Under: Blog

New Generation Choice of Craft Brew Slows Growth in Wine

April 5, 2015 By elliott

New Generation Choice of Craft Brew Slows Growth in Wine

Recent numbers from Yountsville, CA by Wine Opinions report a continued decline in wine consumption, with less than one percent growth this year, the lowest it has been since 1993. Market research attributes the decline to economic troubles and the millennial male preference for craft brew and spirits. Let's take a quick look at the current … [Read more...]

Filed Under: Blog

The Rise of the digitally-influenced shopper

digital marketing percent infograph

2009 32%

2019 digital purchases

2019 79%

% of purchases influenced by digital marketing

*Sources: Forrester, Morgan Stanley, US Census, eMarketer

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